Does NextChapter support Server Side Tracking?

About this article

In this article we answer the question whether you can use Server Side Tracking at NextChapter.

Introduction

Server Side Tracking is an important new way to continue to do measurements on your webshop properly, while the world of third party cookies is becoming smaller and smaller.

We understand that SST can be a complex topic. Especially if you don't work with it every day. If you would like to know more or get started with Server Side Tracking, please contact your internal marketing colleague or your marketing agency.

NextChapter provides the technical requirements to set up server side tracking.

The actual setup takes place in Google Tag Manager (GTM) and is implemented by a marketing professional.

What does Server Side Tracking at NextChapter contain?

NextChapter therefore provides the technical requirements to set up server side tracking.

This means that the regular GTM script that is placed no longer looks at the regular domain name, but at the subdomain. (The subdomain is determined and arranged by you / the marketing party). 

In short, the cookies are seen as first party cookies instead of third party cookies, so that measurements can be better maintained.

Your marketing agency can then set this up in GTM.

With Server Side Tracking you still comply with the GDPR law.

Do you want to purchase Server Side Tracking from NextChapter? Please contact your account manager.